http://www.xorblog.com/articles/2007/03/22/integration-as-the-killer-app-and-web-2-0-in-the-enterprise en-us 40 <p><p>The idea that small web 2.0 startups need to start integrating their applications to form larger "application suites" has been floating in my head since Kiko decided to put themselves up for sale on eBay. Had Kiko integrated its service with an email provider or other service, they would not become irrelevant the moment Google released GCalendar. There really is not much reason for a standalone online calendar to exist. In other words, it's a feature and not a product. But does it mean that you should not create an application that might be more suited as a feature? In my opinion, the answer is that you should create such a product but partner with other services that need this feature. It's not just a great distribution plan but also helps you compete with bigger players.</p></p> <p><p>And this is also what Forrester is now proposing in their report at <a href="http://www.forrester.com/Research/Document/Excerpt/0,7211,41797,00.html">CIOs Want Suites For Web 2.0</a> (via R/W Web).</p></p> <p><p>I previously blogged on this topic at: <a href="http://blog.zmok.net/articles/2006/08/20/integration-is-the-killer-app-even-in-web-2-0">Integration is the killer app (even in Web 2.0)</a>.</p></p> Thu, 22 Mar 2007 22:28:19 -0700 urn:uuid:cdbffb57-155d-4d64-9d89-bac13868ef9e abhishek http://www.xorblog.com/articles/2007/03/22/integration-as-the-killer-app-and-web-2-0-in-the-enterprise